Case study · E-commerce · United Kingdom
The Growth Story of a UK Lifestyle Brand
How We Scaled Instagram Engagement 340% While Cutting Ad Waste
Executive summary
- Challenge
Inconsistent posting, off-brand creatives, and rising ad costs with weak link-to-purchase tracking.
- Solution
We deployed a content calendar, brand-voice guidelines, community replies, and paid tests tied to UTM reporting.
- Result
340% engagement lift, 28% lower cost per lead, and a predictable weekly publishing rhythm.
The Problem: The "Before"
The team posted when they had time — promos mixed with random behind-the-scenes clips. Followers grew slowly, but sales from social stayed flat.
Paid boosts went to posts that looked good, not posts that converted. They needed a system, not more one-off creatives.
Our strategic approach: The Zebic method
Content Pillars & Calendar
We locked four pillars: education, social proof, product in use, and offers. Every week had assigned formats so production could batch.
Approvals were documented for future team logins — draft, review, publish.
Community + Paid Loop
Daily comment and DM windows protected brand voice. Organic winners were remixed into paid creatives with tight audiences and UTMs.
Monthly reports killed underperforming angles fast.
The Results: By the Numbers
| Metric | Outcome |
|---|---|
| Engagement rate | 4.9% |
| Link clicks / mo | 12,400 |
| Cost per lead | $4.10 |
| Posts / week | 5 |
“Our Instagram finally feels like our brand — not a scramble. Zebic Visions gave us structure, creatives, and numbers we can take to leadership.”
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